CRONY X Davis Rendle
Davis Rendle (he/him) is the founder of CRONY X. Originally from Seattle, he now bikes the Golden Gate Bridge, skiis Tahoe, and calls San Francisco home. A deep love for the outdoors, streetwear fashion, and doing good drove him to start this brand in 2021. His main focus for CRONY X was to develop a strong ethos and to nurture it, constantly improving.
Davis's design, Peace In Death, explores the ideas of humans reconnecting with the Earth. Although death can feel dark and uncertain, there's something very peaceful about it. When a human passes away they transfer their energy back into the Earth and they cease to make a mark on our planet.
We must tread lighter, we must reverse engineer the negative impact we've had on the Earth, and we must appreciate what we have before it's gone.
5% to 5 Gyres
Part of our Maker Collaborations is giveback donation. Davis has chosen to give 5% of proceeds from this collection to 5 Gyres.
The 5 Gyres Institute is a leader in the global movement against plastic pollution with more than 10 years of expertise in scientific research and engagement on plastic pollution issues. Since 2009, the team has completed 19 expeditions, bringing more than 300 citizen scientists, corporate executives, brands, and celebrities to the gyres, lakes, and rivers to conduct firsthand research on plastic pollution. Through this research, 5 Gyres continuously engages diverse stakeholders in understanding the science to drive impact as well as conduct community outreach and citizen science to implement data-driven solutions. With over 1,800 Ambassadors in 66 countries, 5 Gyres supports and is supported by community members with information, tools, and connections to help drive local change to fight this global crisis.